How would you like to have your name in the hands of over 100,000 readers each week with the potential to drive these families to your business?

The Kentucky New Era proudly introduces the Press Pass Reward program. To demonstrate the added value of your daily paper, and increase the traffic to the area businesses, the Kentucky New Era has developed a program that functions similar to the rewards program.

The difference is, YOU, the sponsor will receive the benefits.

Subscribers will receive discounts at many of the local businesses in Christian, Trigg, Todd, Caldwell and Clarksville.

As a business, the benefit to this program over other rewards/school cards is that we allow you to make changes to your special offers and customize your discounts to fit your different special offers throughout the year.

As a PLATINUM MEMBER, you will receive not only all the benefits of a STANDARD MEMBER, but a much higher level of exposure of your business.


With the PLATINUM PACKAGE, we are looking for that “larger then normal” special offer. This offer could be for a one day special, weekly special or whatever length of time you choose.

Benefit Estimated value 6 month Estimated value 1 year
Recognition in the Kentucky new Era at least once a week along with your current discount offer. recognition in the fort campbell courier and Eagle Post when space is available. $1,300 $2,600
Your business name and discount listed in our weekly e-mail to our customer e-mail database. $250 $500
Your business name and discount listed on, and with over half a million page views monthly. $1,000 $2,000
Your business name and discount listed in our “news to you” subscriber newsletter that will be placed in our subscriber renewal notices. $50 $100
Your business name and discounts in the hands of nearly 100,000 readers in Christian, Trigg, Todd and Caldwell counties. ??? ???
The ability to change offers monthly provided there is a 15 day notice given to your Kentucky new Era advertising representative. ??? ???
Your business featured in a front page ad in the Kentucky new Era on days when you are the “Perks Plus” sponsor. $750 $750
Total value $3,350 $5,950
Benefit Estimated value (6 month) Estimated value 1 Year
All of the benefits of a standard member $3,350 $5,950
An anchored ad prominently placed in the Kentucky new Era, up to 2 times for a 6 month commitment and up to 4 times for a 1 year commitment, advertising your special discount (“deal of the day”)* $650 $1,300
An additional 3x5 process color ad in the Kentucky new Era, and a 3x5 ad (color and space permitting) in the Eagle Post and Ft. Campbell Courier for each time your discount ad runs to use as you wish (must run in all papers in the same week. may use as $150 toward larger ad) $1,950 $3,900
Their special discount announced on our Facebook page on the same day it appears in the paper. $200 $400
The Kentucky new Era delivered to their business for term of commitment, or donated to a local school’s newspapers in Education program in your name $75 $150
Your business featured in a front page ad in the Kentucky new Era on days when you are the “Perks Plus Platinum” sponsor. $1,500 $3,000
Total value $7,725 $14,700